LEAD ECONOMICS TOOL
What Can You Afford to Pay for a Lead?
Use your own customer economics and lead history to estimate a practical price range.
Start with results you have actually seen.
Use the longest consistent period you can measure. Only count customers produced by those same leads.
How much does an average customer bring your business?
If you already know what is left after doing the work, enter it below. If not, we’ll calculate it from three simple numbers.
Add the costs that sit around the leads.
This is optional, but it keeps the result from overstating what is available for lead spend.
YOUR PLANNING RANGE
Working maximum CPL (cost per lead)
$0Plan below this ceiling until you have more evidence.
What this means
COMPARE AN OFFER
Check a real offer
Enter what a vendor is asking and how many leads are included. We’ll show the conversion you would need.
Enter both a price and a package size first.
OPERATIONAL CHECK
Can your process support the numbers?
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Based on the numbers and answers you provided.
A ceiling is not a target. This estimate depends entirely on the inputs provided and does not guarantee campaign performance.