Lead Generation
How Lead Vendors Actually Work Behind the Scenes
A lead is the visible output of a much larger production line. Here is what happens between the first ad impression and the moment a record reaches your CRM.
Editorial category
Lead Vendors
The company selling a lead may be a generator, broker, marketplace, publisher, agency, or several of those at once. This section explains how to evaluate the business model, evidence, delivery, and incentives behind the offer.
Lead Vendors
Who Are You Actually Buying Leads From?
The company selling you a lead may be the generator, a broker, a marketplace, a publisher, an agency—or several of those at once. Here is how to tell who you are actually buying from.