Lead Credits, Replacements, and Refunds: What to Check Before Buying
Understand the difference between lead credits, replacements, and refunds—including eligibility, evidence, deadlines, duplicate rules, and accounting.
Editorial category
Buying Leads
Buying leads means comparing more than a price and a promised volume. This section covers lead types, terms, quality, replacement rules, and the operating system a buyer needs after delivery.
The Fresh Lead Follow-Up Standard: Calls, Texts, and Emails by Day
A practical day-by-day schedule for calling, texting, and emailing fresh leads—from the first five minutes through Day 30.
How to Work Fresh Leads: CRM, Response, and the First Call
A practical operating guide for handling fresh leads: CRM discipline, response speed, follow-up ownership, calling cadence, and a structured first conversation.
Insurance Leads
Aged vs. Real-Time Insurance Leads: Which Are You Ready to Work?
Compare aged and real-time insurance leads through an agent’s story, training needs, team capacity, and the follow-up each purchase requires.
Buying Leads
Shared vs. Exclusive Leads: What Are You Actually Paying For?
Compare shared and exclusive leads by industry, response readiness, vendor terms, and cost per customer before paying an exclusivity premium.
Buying Leads
What Actually Makes a Lead Good?
A good lead is not simply one that closes. Define quality through intent, freshness, accuracy, fit, source, qualification, and the conditions you agreed to buy.
Buying Leads
What You Need in Place Before You Start Buying Leads
Before you spend on leads, prepare the response process, CRM, call structure, capacity, and definition of a valid opportunity. Otherwise you will not know whether the campaign failed—or your intake did.
Buying Leads
Why Lead Buyers Blame the Lead Too Early
Bad leads exist. But before blaming the source, separate qualification failures from slow response, weak follow-up, missing records, and changing expectations.
Buying Leads
Should You Buy Leads or Generate Your Own?
Buying leads can help a prepared business grow. They cannot replace a sales process, a budget, or the ability to follow up. Two conversations from my time in lead generation explain when to buy, when to build, and when to wait.
Buying Leads
There Is No Magic Button
You pay for leads. People show up. You sell to them. Money lands in your account. That is a perfectly reasonable business model. It is also missing almost all the work. In my time selling leads, I kept running into the same expectation across different kinds of businesses: once the buyer paid us, the difficult […]