Lead Credits, Replacements, and Refunds: What to Check Before Buying
Understand the difference between lead credits, replacements, and refunds—including eligibility, evidence, deadlines, duplicate rules, and accounting.
Publication library
Articles
Independent guides and practical research about how leads are generated, priced, sold, delivered, and converted.
Education Leads: What Schools and Training Providers Are Actually Buying
Learn what education leads actually represent, how to verify program fit and source claims, and what admissions must still confirm before enrollment.
Legal Leads: What a Lead Can—and Cannot—Promise
A buyer-side guide to legal leads: qualification, urgency, practice-area fit, intake, pricing, advertising rules, and what no lead can guarantee.
Home Services Leads: What Makes an Inquiry Worth Working
Learn how to evaluate home-services leads by service fit, territory, ownership, urgency, economics, capacity, and your ability to respond.
How Lead Generation Websites Make Money—and What Buyers Should Know
A buyer-side guide to CPL, CPA, Revenue Share, affiliates, marketplaces, margins, attribution, and the risks hidden behind each payment model.
Live Transfer Leads: What Buyers Should Verify Before Paying for the Call
Learn how live transfer leads are generated, qualified, routed, documented, and billed—and what to verify before paying a premium for the call.
The Fresh Lead Follow-Up Standard: Calls, Texts, and Emails by Day
A practical day-by-day schedule for calling, texting, and emailing fresh leads—from the first five minutes through Day 30.
How to Work Fresh Leads: CRM, Response, and the First Call
A practical operating guide for handling fresh leads: CRM discipline, response speed, follow-up ownership, calling cadence, and a structured first conversation.
Insurance Leads
Aged vs. Real-Time Insurance Leads: Which Are You Ready to Work?
Compare aged and real-time insurance leads through an agent’s story, training needs, team capacity, and the follow-up each purchase requires.
Lead Economics
Cost per Lead vs. Cost per Customer: Is a $300 Lead Too Expensive?
Is a $300 lead too expensive? Work through an annuity example to compare CPL, customer acquisition cost, and what you can afford to pay.