LEAD ECONOMICS TOOL
What Will This Lead Campaign Actually Return?
Turn a lead offer, your real conversion history, and customer economics into a practical campaign estimate.
Start with the package you are considering.
Use the price you would actually pay, including any required setup or delivery fee.
Choose a fair sample from your lead history.
Use one recent period and count only leads from that same period. A larger, completed sample usually gives you a more useful estimate.
What actually happened to those leads?
Use results from the same leads you counted on the previous step. We will calculate the rates for you.
What is one customer worth before lead cost?
Use the money left after delivering the product or service and covering the other costs tied to that customer.
YOUR CAMPAIGN ESTIMATE
Estimated return after lead spend
$0What this means
BREAK-EVEN CHECK
What must happen for the campaign to pay for itself?
REALITY CHECK
One customer changes the picture.
RECOMMENDED READING
Read these next
This is a scenario, not a promise. ROI here means the estimated return after campaign cost, divided by that campaign cost. The result uses the numbers you entered. Real performance, timing, refunds, and customer value can change the outcome.